3 Month Diploma Program
STRATEGIC MARKETING MANAGEMENT and OPERATIONS

This 3-Month Diploma in Strategic Marketing Management and Operations Program was designed for international students who want to develop their careers in various marketing fields. The program is a professional marketing career training program and at the completion of the program, students will have basic marketing skills and techniques for entry- to junior- level marketing positions. Also they can have basic capabilities to develop and implement marketing strategies for their business.

Admission Requirements

-TOEFL - 530 (CBT:197, IBT:71)
-TOEIC- 700
- Placement Test - Level 7

Practicum:
A 1 month optional Business Practicum is available to students who fulfill course requirements and pass an interview.

Program Duration and Instructed Hours

• Three months full-time study
• 108 instructed hours for each month, including one major project
• Total 324 instructed hours including three marketing projects

Training Objectives

At the completion of the 3-month program, students will have basic marketing skills and techniques for entry- to junior- level marketing positions, including

• Marketing Research/Analysis
• Promotion Techniques
• Communication Skills (Presentation and Marketing Report Writing)
• Developing and Implementing Basic Marketing Strategies
• Key Marketing Concepts and Theories

Training Methodologies

• Real-life Marketing Projects every month
• Show and Tell Presentations
• Personal Selling Presentations
• Case Study and Analysis
• Group Discussion
• Field Trips and Study
• Regular Lectures

Prescribed Textbook
Basic Marketing, Eleven Canadian Edition, Wong, Perreault, McCarthy, McGraw-Hill 2005 (Current Textbook we use) (We will not use “Canadian Business” for this course, as it is a general business text)

Program Structure

The program consists of three modules, each for one month (total 3 months). We can intake new students every month.

Module One:

Research your market (1st Month/108 hours)
Topics including

• Marketing Fundamentals
• Competitive Marketing Environment
• Buyer Behavior
• Marketing Research
• One marketing research project

Module Two:

Launch a promotion campaign (2nd Month/108 hours)

Topics including

• Promotion Strategy
• Integrated Marketing Communication
• Advertising Strategy
• Personal Selling Skills
• Marketing Channels and Distribution
• One promotion campaign project

Module Three:

Topics including

• Strategic Marketing Planning Process
• Developing a Successful Marketing Plan
• Pricing Strategy
• New Product Development (NPD)
• Segmentation, Target and Positioning (STP) Strategy
• One marketing plan project

REGISTER NOW!

You can also request application by email or send us any questions you may have: rszefler@shaw.ca (Teresa) or annadz@shaw.ca (Anna)
In your email please include your name, when would you like to start and the name of the program you would like to take.